Monday, January 21, 2013

New Brand Alert: MERUMAYA


Merumaya Integrative Effective Skincare launches in Arnotts on 1st of March and we are very excited indeed by this new range. The brand's founder, Maleka Dattu, has worked for almost three decades in the beauty industry (think Clinique, Origins and Lancome) and she has taken all that experience and combined it with the knowledge of some of the best cosmetic science boffins in the business and created Merumaya. We had the opportunity to meet Maleka last week and she is totally lovely, great craic and very inspiring. 

The idea behind the brand is that it is evidence based skincare which integrates anti-ageing properties with preventative ageing measures. The products contain high numbers of active ingredients in potencies in which they have been proven to be effective. They also promise that this is anti-ageing care that will not exacerbate skin prone to breakouts (YES!), is accessibly priced and pleasurable to use. 

So, sounds good, right? There are currently twelve products in the range, ranging in price from €15.50 to €43.50. I can see the 'Please Me, Tease Me Taster Set' being really popular - it contains a full size Intensely Youthful Eye Cream plus four travel size products and it would be a great way of testing out the brand. 

I'm trying out the Melting Cleansing Balm (€18.50), Iconic Youth Serum (€43.50) and Intensely Youthful Eye Cream (€30.50) and so far I'm very impressed - they're really lovely products with gorgeous textures and scents, and are a total joy to use. Watch this space for full reviews! 

Available in Arnotts from 1st March, and now from Merumaya.com



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