Thursday, May 7, 2015

Benefit Roller Lash

Benefit are well known for their downright adorable packaging but you could be forgiven in thinking that they are all show and no substance.  They're Real is Ireland's best selling mascara and for a reason they make lashes look incredible.  Whenever I see my friends wearing it their lashes look amazing and they do make you ask "Are they real?".  Unfortunately for me I have desperate lashes.  My eyes are quite small and my lashes are short so their real with its big wand (why is it so hard to talk about mascaras without descending into innuendo?) are not a match made in heaven.  I just cant use it.  Since I have about 5 eye lashes and They're Real is notoriously difficult to remove (Benefit released a specific makeup remover just for the mascara) my precious few lashes want to stay attached to my face.  If you have used They're Real and LOVE it you will forgive it for the fact its difficult to remove and continue with you life and your impressive swooshy lashes.  Unfortunately for us smaller eyed girls with very short lashes needed a a little lash magic and Benefit kindly created Roller Lash*.
Firstly how could I not insert this picture of a dog at a beauty salon (this is reason alone to love Benefit).  Having the best selling mascara on the market would make most brands sit on their mascara laurels but not Benefit.  Benefit knew that They're Real is not for everybody and every lash so lets make another amazing mascara.  

They're Real added length like nobodies business but Roller Lash works on the curl.  When you curl your lashes it immediately opens up your eyes (that's why makeup artists are always telling us to curl our lashes).  Benefit used the technology of the little old Nana's hair rollers as inspiration for Roller Lash.  The wand (which is pink under the mascara) has little hooks that grab each lash curling and adding product.  Grabbing lashes sounds terrifying and scary and plastic wands usually scare me a little bit too (I imagine they are going to scrape my eyeball) but Roller Lash is easy to use.  The wand is also one of those two sided fandangos which usually frighten the life out of me but it makes my lashes look fantastic with very little effort.
Initially I thought this is not the mascara for me, after all I have a curl in my lashes I NEED EVERYTHING ELSE, I need length and volume.  My eyes are so small that fake lashes tend to be too big for my eyes even the short length individual lashes reach for my eyebrows.  The wand works perfectly with my small eyes and manages to grab every tiny little lash.  It evens out the curl in my mascara and keeps the lashes lifted all day.  As it coats and lifts every lash it immediately makes my lashes look longer and fuller and opens up my eyes. 
Benefit Roller Lash's cute packaging - my only let down of the product is the pink handle could get a bit grubby if you carry your mascara around in your makeup bag.  This is me kinda forcing a complaint about the product. 

My tiny little eyes are a bit of a mascara conundrum, the first time I use ANY mascara it ends up on my lid (like a messed up eye liner) I have to get used to the wand and how to use it (again mascara innuendo) Roller Lash is one of the only mascaras I have used that this hasn't happened. 

As you can see from my before picture my lashes are very short and sad, one side has a curl but they are not even.  They need help but a lot of mascara wands are the size of my eyeballs.
After my lashes are perfectly coated even the small ones (which are basically invisible) I have added length and volume.  I also love that I can apply another coat of this mascara later in the day without clumping.

I give Benefit Roller Lash a big thumbs up.  Well done Benefit why have just the best selling mascara on the market when you can DOMINATE the Mascara market.

Benefit Roller Lash is out now and costs €26.00.
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