Thursday, May 5, 2016

Benefit Bold is Beautiful Project - Where a good cause meets good brows

Benefit are a fun and cheeky brand, their packaging is always unique and adorable with products that really work but behind it all they have a really big, generous (no doubt pink) HEART.  Benefit always do their bit for charity, be it on a small scale like sponsoring a group of bloggers to run the Colourdash in Dublin last year or on a global scale like their Bold is Beautiful Project. 

In 2015 Benefit launched the Bold is Beautiful Project in the US where they raised $2.9 Million dollars for local charities.  This year Benefit are launching Bold is Beautiful in Ireland and not only will they hopefully be raising a ton of money for charity they will be treating their customers. 

During the month of May every single cent of the cost of a brow wax to their chosen charities Look Good Feel Better and Daisy House.  Benefit have spent ages selecting locally based charities that are directed specifically towards women at a local level.  Both are amazing charities that can do with our help.

"Look Good Feel Better Ireland helps improve the wellbeing and confidence of women undergoing treatment for any type of cancer by providing free workshops to help manage the appearance related side effects caused by cancer and its treatment"

"Daisyhouse provides homeless women with skills and confidence, empowering them to move on to independent, sustainable living, breaking the cycle of homelessness.  They do this through the provision of secure, safe, affordable, high quality supported accommodation with uniquely tailored personal support and resettlement programmes"

So you get your brows perfected and have done the world some good but that's not all Benefit are going to give you a little pressie for being such an awesome person.  Good Brows, feel good charity factor AND A PRESSIE a quite brilliant pressie the fantastic Gimmie Brow (its my favourite brow product and is suitable for all ages read our review here).   Lets break it down ...when you pay €16 for a brow wax you get a FREE Gimmie Brow worth €25.50 totally FREE.  Its good maths really.

So bring your friends, bring your mam lets make Ireland have the best brows and make the world a kinder place in the process.  Benefit making the world a better place, one set of brows at a time.

Benefit Bold is Beautiful Project - Where a good cause meets good brows Pin It

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